Last Updated on April 5, 2024

On April 14, 2024, Gothenburg, Sweden will unveil its newest attraction –  World of Volvo – a captivating experience center designed to enlighten visitors to the rich history, innovative spirit, and cultural significance of Volvo. Located in central Gothenburg’s new event district, the one-of-a-kind experience hub featuring unique Scandinavian architecture covers 22,000 m2.

As a joint venture between Volvo Cars and Volvo Group, World of Volvo aims to be a premier destination and meeting place and the five-story building hosts a mix of temporary and permanent exhibitions, cultural events, talks, conferences and delicious Nordic cuisine.

The centerpiece of World of Volvo is the 4,500 m² exhibition space, carefully designed to showcase Volvo’s innovations and commitment to “omtanke”, emphasizing consideration and care for people. Visitors embark on a journey through time, exploring Volvo’s iconic vehicles, real-life stories, and interactive experiences that highlight the brand’s impact on everyday life and society.

“We want to create experiences together with our visitors, and we aim to make every visit to World of Volvo a new and inspiring,” Ulrika Sandford, Marketing & Communication Manager at World of Volvo, said.

World of Volvo offers an array of surprises for visitors of all ages, from electric excavators to a wind tunnel demonstrating the power of aerodynamics. Parts of the exhibition will be temporary and updated in line with upcoming themes.

“We look forward to witnessing the unique encounters between our visitors and the diverse elements of the exhibition,” Magnus Wrahme, CEO of World of Volvo, said. “We believe that the fusion of people, technology, and creativity will deliver an extraordinary experience.”

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