Last Updated on August 30, 2025
Tourists, writers, and influencers understand the power of social media. Those of us who are museum lovers want to share our wonder, joy and experiences visiting the most fascinating repositories of treasures in the world.
Museums around the globe welcome an impressive 850 million plus visitors annually, making cultural tourism one of the largest sectors of the travel industry. Influencer platform Heepsy explored cultural destinations to identify the most popular Instagrammable museums in the world. By comparing major popularity factors that include annual visitations and Instagram hashtags, the study calculated the Instagrammability score ranking the major museums on a scale of 1-100 and highlighting the most popular destinations that appear online.
1. Vatican Museums
(Musei Vaticani) are among the most famous and visited museums in the world, located within Vatican City. They showcase a vast collection of art, archaeology, and historical artifacts amassed by the Roman Catholic Church over centuries. The museums are most famous for Michelangelo’s ceiling frescoes (including The Creation of Adam) and The Last Judgment on the altar wall.
Instagram Hashtags 930.6K /Annual Vistors 6.8M/ Score100
2. Louvre Museum
Musée du Louvre, located in Paris. is the world’s largest art museum and one of the most iconic cultural landmarks globally. Originally a royal palace, it became a public museum in 1793 during the French Revolution and is most famous for Leonardo da Vinci’s Mona Lisa and the statue of Venus de Milo.
Instagram Hashtags 53.34M /Annual Visitor 47.5M/Score 96
3. Rijksmuseum
The national museum in Amsterdam, the Netherlands is one of Europe’s top museums, famous for its Dutch Golden Age masterpieces.
Instagram Hashtags 5.39M /Annual Vistors 69.7M / Score 94
4. The Centre Pompidou
This is of Paris’s most iconic cultural landmarks — instantly recognizable for its “inside-out” architecture with colorful pipes and exposed structure. The museum is a hub of modern and contemporary art, housing Europe’s largest collection in this genre.
Instagram Hashtags 5.41M /Annual Visitors 5.41M / Score 92
5. Van Gogh Museum
Located in Amsterdam, the world-class museum is dedicated to the life and work of Vincent van Gogh, one of the most influential painters in Western art and holds the largest collection of Van Gogh’s works anywhere in the world.
Instagram Hashtags 3.41M /Annual Visitors 69.7M /Score 90
6. Musée d’Orsay
Housed in the former train station in Paris on the Left Bank of the Seine, this one of the most stunning and beloved art museums in the world — especially for fans of Impressionism and Post-Impressionism.
Instagram Hashtags 4.72M /Annual Visitors 47.5M / Score 88
7. Kunsthistorisches Museum Wien
The Museum of Art History is one of the world’s finest art museums, known for its exceptional Old Masters paintings, imperial collections, and awe-inspiring architecture. Located in the heart of Vienna, it was built to showcase the extensive art collections from the powerful Habsburg dynasty.
Instagram Hashtags 1.02M /Annual Visitors 728.7K / Score 86
8. Fondation Louis Vuitton
The Fondation Louis Vuitton in Paris designed by Frank Gehry is a stunning contemporary art museum and cultural center known as much for its spectacular architecture as for its cutting-edge art exhibitions.
Instagram Hashtags 3.02M /Annual Visitors 47.5M /Score 84
9. National Palace Museum
One of the world’s greatest collections of Chinese art and antiquities rivaling the Palace Museum in Beijing is located in Taipei, Taiwan. The museum houses over 700,000 artifacts spanning 5,000 years of Chinese history, many of which were part of the imperial collections of the Forbidden City.
Instagram Hashtags 454.5K/Annual Visitors7.8M /Score 82
10. National Gallery Singapore
The National Gallery Singapore is the country’s flagship visual arts institution and one of Southeast Asia’s leading art museums with over 9,000 works focusing on Singaporean and Southeast Asian art. The gallery is housed in two magnificently restored national monuments — the former Supreme Court and City Hall buildings
Instagram Hashtags 800.1K / Annual Visitors 16.5 M/ Score 80
Results of the Study Summary
“Social media has fundamentally transformed how people discover and experience cultural destinations, with Instagram serving as both a discovery platform and a motivation driver for museum visits,” Tabi Vicuña, Founder of Heepsy, said.” Museums are no longer just repositories of art and history, they’ve become experiential destinations where visitors seek to create and share visual content. The digital presence of cultural institutions now directly correlates with their real-world popularity, highlighting how museums must balance preserving their educational mission with creating shareable, visual experiences.”
